@inproceedings{CHI-2010-JansenS,
	author        = "Bernard J. Jansen and Lauren Solomon",
	booktitle     = "{Proceedings of the 28th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/1753326.1753448",
	isbn          = "978-1-60558-929-9",
	pages         = "831--840",
	publisher     = "{ACM}",
	title         = "{Gender demographic targeting in sponsored search}",
	year          = 2010,
}