@inproceedings{CIKM-2009-BeckerBGJP,
	author        = "Hila Becker and Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski and Bo Pang",
	booktitle     = "{Proceedings of the 18th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/1645953.1645964",
	isbn          = "978-1-60558-512-3",
	pages         = "57--66",
	publisher     = "{ACM}",
	title         = "{What happens after an ad click?: quantifying the impact of landing pages in web advertising}",
	year          = 2009,
}