@inproceedings{CIKM-2009-PitonBBG,
	author        = "Thomas Piton and Julien Blanchard and Henri Briand and Fabrice Guillet",
	booktitle     = "{Proceedings of the 18th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/1645953.1646088",
	isbn          = "978-1-60558-512-3",
	pages         = "1057--1066",
	publisher     = "{ACM}",
	title         = "{Domain driven data mining to improve promotional campaign ROI and select marketing channels}",
	year          = 2009,
}