@inproceedings{CIKM-2010-BharadwajMSSVXY,
	author        = "Vijay Bharadwaj and Wenjing Ma and Michael Schwarz and Jayavel Shanmugasundaram and Erik Vee and Jack Xie and Jian Yang",
	booktitle     = "{Proceedings of the 19th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/1871437.1871491",
	isbn          = "978-1-4503-0099-5",
	pages         = "399--408",
	publisher     = "{ACM}",
	title         = "{Pricing guaranteed contracts in online display advertising}",
	year          = 2010,
}