@inproceedings{CIKM-2010-DaveV,
	author        = "Kushal S. Dave and Vasudeva Varma",
	booktitle     = "{Proceedings of the 19th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/1871437.1871754",
	isbn          = "978-1-4503-0099-5",
	pages         = "1885--1888",
	publisher     = "{ACM}",
	title         = "{Pattern based keyword extraction for contextual advertising}",
	year          = 2010,
}