@inproceedings{CIKM-2011-TylerPGJ,
	author        = "Sarah K. Tyler and Sandeep Pandey and Evgeniy Gabrilovich and Vanja Josifovski",
	booktitle     = "{Proceedings of the 20th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2063576.2063664",
	isbn          = "978-1-4503-0717-8",
	pages         = "593--598",
	publisher     = "{ACM}",
	title         = "{Retrieval models for audience selection in display advertising}",
	year          = 2011,
}