@inproceedings{CIKM-2012-GopalakrishnanIMRS,
	author        = "Vishrawas Gopalakrishnan and Suresh Parthasarathy Iyengar and Amit Madaan and Rajeev Rastogi and Srinivasan H. Sengamedu",
	booktitle     = "{Proceedings of the 21st ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2396761.2396839",
	isbn          = "978-1-4503-1156-4",
	pages         = "605--614",
	publisher     = "{ACM}",
	title         = "{Matching product titles using web-based enrichment}",
	year          = 2012,
}