@inproceedings{CSCW-2012-ZhuKK12a,
	author        = "Haiyi Zhu and Robert Kraut and Aniket Kittur",
	booktitle     = "{Proceedings of the 15th ACM Conference on Computer Supported Cooperative Work}",
	doi           = "10.1145/2145204.2145344",
	isbn          = "978-1-4503-1086-4",
	pages         = "935--944",
	publisher     = "{ACM}",
	title         = "{Organizing without formal organization: group identification, goal setting and social modeling in directing online production}",
	year          = 2012,
}