@inproceedings{CSCW-2014-PreistMC,
	author        = "Chris Preist and Elaine Massung and David Coyle",
	booktitle     = "{Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work}",
	doi           = "10.1145/2531602.2531615",
	isbn          = "978-1-4503-2540-0",
	pages         = "1222--1233",
	publisher     = "{ACM}",
	title         = "{Competing or aiming to be average?: normification as a means of engaging digital volunteers}",
	year          = 2014,
}