@inproceedings{DiGRA-2003-Walz,
	author        = "Steffen P. Walz",
	booktitle     = "{Proceedings of the Second Digital Games Research Conference: Level Up}",
	ee            = "http://www.digra.org/digital-library/publications/delightful-identification-persuasion-towards-an-analytical-and-applied-rhetoric-of-digital-games/",
	title         = "{Delightful identification & persuasion: towards an analytical and applied rhetoric of digital games}",
	year          = 2003,
}