@inproceedings{DiGRA-2013-RyanG,
	author        = "William Ryan and Zach Gilson",
	booktitle     = "{Proceedings of the Seventh DiGRA International Conference: DeFragging Game Studies}",
	ee            = "http://www.digra.org/digital-library/publications/transforming-game-narrative-through-social-media-studying-the-mass-effect-universe-of-twitter/",
	publisher     = "{Digital Games Research Association}",
	title         = "{Transforming Game Narrative through Social Media: Studying the Mass Effect Universe of Twitter}",
	year          = 2013,
}