Weinan Zhang 0001, Lingxi Chen, Jun Wang 0012
Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation
ECIR, 2016.
@inproceedings{ECIR-2016-ZhangCW,
author = "Weinan Zhang 0001 and Lingxi Chen and Jun Wang 0012",
booktitle = "{Proceedings of the 38th European Conference on Information Retrieval Research: Advances in Information Retrieval}",
doi = "10.1007/978-3-319-30671-1_43",
isbn = "978-3-319-30670-4",
pages = "589--601",
publisher = "{Springer}",
title = "{Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation}",
year = 2016,
}
Tags: