@inproceedings{FDG-2010-McLaughlinSB,
	author        = "Tim McLaughlin and Dennie Smith and Irving A. Brown",
	booktitle     = "{Proceedings of the Fifth International Conference on the Foundations of Digital Games}",
	doi           = "10.1145/1822348.1822366",
	isbn          = "978-1-60558-937-4",
	pages         = "132--138",
	publisher     = "{ACM}",
	title         = "{A framework for evidence based visual style development for serious games}",
	year          = 2010,
}