Jounghae Bang, Nikhilesh Dholakia, Lutz Hamel, Ruby Roy Dholakia
Data Mining of CRM Knowledge Bases for Effective Market Segmentation: A Conceptual Framework
ICEIS, 2004.
@inproceedings{ICEIS-v2-2004-BangDHD,
author = "Jounghae Bang and Nikhilesh Dholakia and Lutz Hamel and Ruby Roy Dholakia",
booktitle = "{Proceedings of the Sixth International Conference on Enterprise Information Systems, Volume 2}",
pages = "335--342",
title = "{Data Mining of CRM Knowledge Bases for Effective Market Segmentation: A Conceptual Framework}",
year = 2004,
}