Jimmy Liu, S. J. Fischer, S. Peters
Personalisation and Customisation — A Strategic Leverage to Sustain eTrading Market Share
ICEIS, 2005.
@inproceedings{ICEIS-v4-2005-LiuFP,
author = "Jimmy Liu and S. J. Fischer and S. Peters",
booktitle = "{Proceedings of the Seventh International Conference on Enterprise Information Systems, Volume 4}",
isbn = "972-8865-19-8",
pages = "40--47",
title = "{Personalisation and Customisation — A Strategic Leverage to Sustain eTrading Market Share}",
year = 2005,
}