Carlota Lorenzo, Miguel Àngel Gomes, Alejandro Mollá, Javier García
Hedonic Motivations in the Web Site: Effects of Music on Consumer Responses in an Online Shopping Environment
ICEIS, 2005.
@inproceedings{ICEIS-v5-2005-LorenzoGMG,
author = "Carlota Lorenzo and Miguel Àngel Gomes and Alejandro Mollá and Javier García",
booktitle = "{Proceedings of the Seventh International Conference on Enterprise Information Systems, Volume 5}",
isbn = "972-8865-19-8",
pages = "59--66",
title = "{Hedonic Motivations in the Web Site: Effects of Music on Consumer Responses in an Online Shopping Environment}",
year = 2005,
}