Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft’s Bing Search Engine
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Thore Graepel, Joaquin Quiñonero Candela, Thomas Borchert, Ralf Herbrich
Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft’s Bing Search Engine
ICML, 2010.

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@inproceedings{ICML-2010-GraepelCBH,
	author        = "Thore Graepel and Joaquin Quiñonero Candela and Thomas Borchert and Ralf Herbrich",
	booktitle     = "{Proceedings of the 27th International Conference on Machine Learning}",
	ee            = "http://www.icml2010.org/papers/901.pdf",
	pages         = "13--20",
	publisher     = "{Omnipress}",
	title         = "{Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft’s Bing Search Engine}",
	year          = 2010,
}

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