Charles X. Ling, Chenghui Li
Data Mining for Direct Marketing: Problems and Solutions
KDD, 1998.
@inproceedings{KDD-1998-LingL,
author = "Charles X. Ling and Chenghui Li",
booktitle = "{Proceedings of the Fourth International Conference on Knowledge Discovery and Data Mining}",
ee = "http://www.aaai.org/Library/KDD/1998/kdd98-011.php",
isbn = "1-57735-070-7",
pages = "73--79",
publisher = "{AAAI Press}",
title = "{Data Mining for Direct Marketing: Problems and Solutions}",
year = 1998,
}











