@inproceedings{KDD-1999-ManiDBD,
	author        = "D. R. Mani and James Drew and Andrew Betz and Piew Datta",
	booktitle     = "{Proceedings of the Fifth International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/312129.312205",
	isbn          = "1-58113-143-7",
	pages         = "94--103",
	publisher     = "{ACM}",
	title         = "{Statistics and Data Mining Techniques for Lifetime Value Modeling}",
	year          = 1999,
}