Chidanand Apté, E. Bibelnieks, Ramesh Natarajan, Edwin P. D. Pednault, Fateh Tipu, Deb Campbell, Bryan Nelson
Segmentation-based modeling for advanced targeted marketing
KDD, 2001.
@inproceedings{KDD-2001-ApteBNPTCN, acmid = "502512.502573", author = "Chidanand Apté and E. Bibelnieks and Ramesh Natarajan and Edwin P. D. Pednault and Fateh Tipu and Deb Campbell and Bryan Nelson", booktitle = "{Proceedings of the Seventh International Conference on Knowledge Discovery and Data Mining}", isbn = "1-58113-391-X", pages = "408--413", publisher = "{ACM}", title = "{Segmentation-based modeling for advanced targeted marketing}", year = 2001, }