Chidanand Apté, E. Bibelnieks, Ramesh Natarajan, Edwin P. D. Pednault, Fateh Tipu, Deb Campbell, Bryan Nelson
Segmentation-based modeling for advanced targeted marketing
KDD, 2001.
@inproceedings{KDD-2001-ApteBNPTCN,
acmid = "502512.502573",
author = "Chidanand Apté and E. Bibelnieks and Ramesh Natarajan and Edwin P. D. Pednault and Fateh Tipu and Deb Campbell and Bryan Nelson",
booktitle = "{Proceedings of the Seventh International Conference on Knowledge Discovery and Data Mining}",
isbn = "1-58113-391-X",
pages = "408--413",
publisher = "{ACM}",
title = "{Segmentation-based modeling for advanced targeted marketing}",
year = 2001,
}











