@inproceedings{KDD-2002-StoreyC,
	author        = "Andrew Storey and Marc-David Cohen",
	booktitle     = "{Proceedings of the Eighth International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/775047.775096",
	isbn          = "1-58113-567-X",
	pages         = "325--331",
	publisher     = "{ACM}",
	title         = "{Exploiting response models: optimizing cross-sell and up-sell opportunities in banking}",
	year          = 2002,
}