@inproceedings{KDD-2009-ChuPBMPCZ,
	author        = "Wei Chu and Seung-Taek Park and Todd Beaupre and Nitin Motgi and Amit Phadke and Seinjuti Chakraborty and Joe Zachariah",
	booktitle     = "{Proceedings of the 15th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1557019.1557138",
	isbn          = "978-1-60558-495-9",
	pages         = "1097--1104",
	publisher     = "{ACM}",
	title         = "{A case study of behavior-driven conjoint analysis on Yahoo!: front page today module}",
	year          = 2009,
}