@inproceedings{KDD-2009-SculleyMBB,
	author        = "D. Sculley and Robert G. Malkin and Sugato Basu and Roberto J. Bayardo",
	booktitle     = "{Proceedings of the 15th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1557019.1557161",
	isbn          = "978-1-60558-495-9",
	pages         = "1325--1334",
	publisher     = "{ACM}",
	title         = "{Predicting bounce rates in sponsored search advertisements}",
	year          = 2009,
}