Wei Li, Xuerui Wang, Ruofei Zhang, Ying Cui, Jianchang Mao, Rong Jin
Exploitation and exploration in a performance based contextual advertising system
KDD, 2010.
@inproceedings{KDD-2010-LiWZCMJ,
author = "Wei Li and Xuerui Wang and Ruofei Zhang and Ying Cui and Jianchang Mao and Rong Jin",
booktitle = "{Proceedings of the 16th International Conference on Knowledge Discovery and Data Mining}",
doi = "10.1145/1835804.1835811",
isbn = "978-1-4503-0055-1",
pages = "27--36",
publisher = "{ACM}",
title = "{Exploitation and exploration in a performance based contextual advertising system}",
year = 2010,
}