Vijay Bharadwaj, Peiji Chen, Wenjing Ma, Chandrashekhar Nagarajan, John Tomlin, Sergei Vassilvitskii, Erik Vee, Jian Yang
SHALE: an efficient algorithm for allocation of guaranteed display advertising
KDD, 2012.
@inproceedings{KDD-2012-BharadwajCMNTVVY,
author = "Vijay Bharadwaj and Peiji Chen and Wenjing Ma and Chandrashekhar Nagarajan and John Tomlin and Sergei Vassilvitskii and Erik Vee and Jian Yang",
booktitle = "{Proceedings of the 18th International Conference on Knowledge Discovery and Data Mining}",
doi = "10.1145/2339530.2339718",
isbn = "978-1-4503-1462-6",
pages = "1195--1203",
publisher = "{ACM}",
title = "{SHALE: an efficient algorithm for allocation of guaranteed display advertising}",
year = 2012,
}