SHALE: an efficient algorithm for allocation of guaranteed display advertising
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Vijay Bharadwaj, Peiji Chen, Wenjing Ma, Chandrashekhar Nagarajan, John Tomlin, Sergei Vassilvitskii, Erik Vee, Jian Yang
SHALE: an efficient algorithm for allocation of guaranteed display advertising
KDD, 2012.

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@inproceedings{KDD-2012-BharadwajCMNTVVY,
	author        = "Vijay Bharadwaj and Peiji Chen and Wenjing Ma and Chandrashekhar Nagarajan and John Tomlin and Sergei Vassilvitskii and Erik Vee and Jian Yang",
	booktitle     = "{Proceedings of the 18th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2339530.2339718",
	isbn          = "978-1-4503-1462-6",
	pages         = "1195--1203",
	publisher     = "{ACM}",
	title         = "{SHALE: an efficient algorithm for allocation of guaranteed display advertising}",
	year          = 2012,
}

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