@inproceedings{KDD-2012-GuptaDPN,
	author        = "Neha Gupta and Abhimanyu Das and Sandeep Pandey and Vijay K. Narayanan",
	booktitle     = "{Proceedings of the 18th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2339530.2339719",
	isbn          = "978-1-4503-1462-6",
	pages         = "1204--1212",
	publisher     = "{ACM}",
	title         = "{Factoring past exposure in display advertising targeting}",
	year          = 2012,
}