@inproceedings{KDD-2012-ZhangZGYYL,
	author        = "Weinan Zhang and Ying Zhang and Bin Gao and Yong Yu and Xiaojie Yuan and Tie-Yan Liu",
	booktitle     = "{Proceedings of the 18th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2339530.2339716",
	isbn          = "978-1-4503-1462-6",
	pages         = "1177--1185",
	publisher     = "{ACM}",
	title         = "{Joint optimization of bid and budget allocation in sponsored search}",
	year          = 2012,
}