@inproceedings{KDD-2014-ZhangYW,
	author        = "Weinan Zhang and Shuai Yuan and Jun Wang",
	booktitle     = "{Proceedings of the 20th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2623330.2623633",
	isbn          = "978-1-4503-2956-9",
	pages         = "1077--1086",
	publisher     = "{ACM}",
	title         = "{Optimal real-time bidding for display advertising}",
	year          = 2014,
}