@inproceedings{KDD-2015-RongCM,
	author        = "Yu Rong and Hong Cheng and Zhiyu Mo",
	booktitle     = "{Proceedings of the 21st International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2783258.2783305",
	isbn          = "978-1-4503-3664-2",
	pages         = "1015--1024",
	publisher     = "{ACM}",
	title         = "{Why It Happened: Identifying and Modeling the Reasons of the Happening of Social Events}",
	year          = 2015,
}