Bhanu Chandra Vattikonda, Santhosh Kodipaka, Hongyan Zhou, Vacha Dave, Saikat Guha, Alex C. Snoeren
Interpreting Advertiser Intent in Sponsored Search
KDD, 2015.
@inproceedings{KDD-2015-VattikondaKZDGS,
author = "Bhanu Chandra Vattikonda and Santhosh Kodipaka and Hongyan Zhou and Vacha Dave and Saikat Guha and Alex C. Snoeren",
booktitle = "{Proceedings of the 21st International Conference on Knowledge Discovery and Data Mining}",
doi = "10.1145/2783258.2788566",
isbn = "978-1-4503-3664-2",
pages = "2177--2185",
publisher = "{ACM}",
title = "{Interpreting Advertiser Intent in Sponsored Search}",
year = 2015,
}