@inproceedings{KDD-2017-JohariKPW,
	author        = "Ramesh Johari and Pete Koomen and Leonid Pekelis and David Walsh 0002",
	booktitle     = "{Proceedings of the 23rd International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/3097983.3097992",
	isbn          = "978-1-4503-4887-4",
	pages         = "1517--1525",
	publisher     = "{ACM}",
	title         = "{Peeking at A/B Tests: Why it matters, and what to do about it}",
	year          = 2017,
}