Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments
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Xiaolin Shi, Pavel A. Dmitriev, Somit Gupta, Xin Fu
Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments
KDD, 2019.

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@inproceedings{KDD-2019-ShiDGF,
	author        = "Xiaolin Shi and Pavel A. Dmitriev and Somit Gupta and Xin Fu",
	booktitle     = "{Proceedings of the 25th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/3292500.3332297",
	isbn          = "978-1-4503-6201-6",
	pages         = "3189--3190",
	publisher     = "{ACM}",
	title         = "{Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments}",
	year          = 2019,
}

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