Kui Zhao, Junhao Hua, Ling Yan, Qi Zhang, Huan Xu, Cheng Yang
A Unified Framework for Marketing Budget Allocation
KDD, 2019.
@inproceedings{KDD-2019-ZhaoHYZXY,
author = "Kui Zhao and Junhao Hua and Ling Yan and Qi Zhang and Huan Xu and Cheng Yang",
booktitle = "{Proceedings of the 25th International Conference on Knowledge Discovery and Data Mining}",
doi = "10.1145/3292500.3330700",
isbn = "978-1-4503-6201-6",
pages = "1820--1830",
publisher = "{ACM}",
title = "{A Unified Framework for Marketing Budget Allocation}",
year = 2019,
}
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