@inproceedings{RE-2003-RossiT,
	author        = "Matti Rossi and Tuure Tuunanen",
	booktitle     = "{Proceedings of the 11th International Requirements Engineering Conference}",
	doi           = "10.1109/ICRE.2003.1232778",
	isbn          = "0-7695-1980-6",
	pages         = "341",
	publisher     = "{IEEE Computer Society}",
	title         = "{Marketing Meets Requirements Engineering}",
	year          = 2003,
}