@inproceedings{RecSys-2012-Griffin,
	author        = "James Griffin",
	booktitle     = "{Proceedings of the Sixth Conference on Recommender Systems}",
	doi           = "10.1145/2365952.2366023",
	isbn          = "978-1-4503-1270-7",
	pages         = "301--302",
	publisher     = "{ACM}",
	title         = "{Integrated content marketing}",
	year          = 2012,
}