@inproceedings{SIGIR-2009-ZhuWYWYHC,
	author        = "Yunzhang Zhu and Gang Wang and Junli Yang and Dakan Wang and Jun Yan and Jian Hu and Zheng Chen",
	booktitle     = "{Proceedings of the 32nd International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/1571941.1572042",
	isbn          = "978-1-60558-483-6",
	pages         = "588--595",
	publisher     = "{ACM}",
	title         = "{Optimizing search engine revenue in sponsored search}",
	year          = 2009,
}