Çigdem Aslay, Wei Lu, Francesco Bonchi, Amit Goyal, Laks V. S. Lakshmanan
Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret
VLDB, 2015.
@article{VLDB-2015-AslayLB0L,
author = "Çigdem Aslay and Wei Lu and Francesco Bonchi and Amit Goyal and Laks V. S. Lakshmanan",
ee = "http://www.vldb.org/pvldb/vol8/p814-aslay.pdf",
journal = "{Proceedings of the VLDB Endowment}",
number = 7,
pages = "822--833",
title = "{Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret}",
volume = 8,
year = 2015,
}