Collaborated with:
∅
Talks about:
brand (2) exploratori (1) equiti (1) studi (1) onlin (1) build (1) game (1) abil (1)
Person: David Deal
DBLP: Deal:David
Contributed to:
Wrote 1 papers:
- DiGRA-2005-Deal #case study #game studies #online
- The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study (DD).