@inproceedings{CHI-2004-LudfordCFT,
	author        = "Pamela J. Ludford and Dan Cosley and Dan Frankowski and Loren G. Terveen",
	booktitle     = "{Proceedings of the 22nd ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/985692.985772",
	isbn          = "1-58113-702-8",
	pages         = "631--638",
	publisher     = "{ACM}",
	title         = "{Think different: increasing online community participation using uniqueness and group dissimilarity}",
	year          = 2004,
}