Kan Ren, Yuchen Fang, Weinan Zhang 0001, Shuhao Liu, Jiajun Li, Ya Zhang, Yong Yu 0001, Jun Wang 0012
Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising
CIKM, 2018.
@inproceedings{CIKM-2018-RenFZLLZYW,
author = "Kan Ren and Yuchen Fang and Weinan Zhang 0001 and Shuhao Liu and Jiajun Li and Ya Zhang and Yong Yu 0001 and Jun Wang 0012",
booktitle = "{Proceedings of the 27th ACM International Conference on Information and Knowledge Management}",
doi = "10.1145/3269206.3271677",
isbn = "978-1-4503-6014-2",
pages = "1433--1442",
publisher = "{ACM}",
title = "{Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising}",
year = 2018,
}
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