Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation
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Weinan Zhang 0001, Lingxi Chen, Jun Wang 0012
Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation
ECIR, 2016.

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@inproceedings{ECIR-2016-ZhangCW,
	author        = "Weinan Zhang 0001 and Lingxi Chen and Jun Wang 0012",
	booktitle     = "{Proceedings of the 38th European Conference on Information Retrieval Research: Advances in Information Retrieval}",
	doi           = "10.1007/978-3-319-30671-1_43",
	isbn          = "978-3-319-30670-4",
	pages         = "589--601",
	publisher     = "{Springer}",
	title         = "{Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation}",
	year          = 2016,
}

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