@inproceedings{KDD-1998-Bhattacharyya,
	author        = "Siddhartha Bhattacharyya",
	booktitle     = "{Proceedings of the Fourth International Conference on Knowledge Discovery and Data Mining}",
	ee            = "http://www.aaai.org/Library/KDD/1998/kdd98-022.php",
	isbn          = "1-57735-070-7",
	pages         = "144--148",
	publisher     = "{AAAI Press}",
	title         = "{Direct Marketing Response Models Using Genetic Algorithms}",
	year          = 1998,
}