@inproceedings{KDD-2002-JagannathanNAH,
	author        = "Srinivasan Jagannathan and Jayanth Nayak and Kevin C. Almeroth and Markus Hofmann",
	booktitle     = "{Proceedings of the Eighth International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/775047.775125",
	isbn          = "1-58113-567-X",
	pages         = "532--537",
	publisher     = "{ACM}",
	title         = "{A model for discovering customer value for E-content}",
	year          = 2002,
}