@inproceedings{KDD-2002-RossetNEVI,
	author        = "Saharon Rosset and Einat Neumann and Uri Eick and Nurit Vatnik and Yizhak Idan",
	booktitle     = "{Proceedings of the Eighth International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/775047.775097",
	isbn          = "1-58113-567-X",
	pages         = "332--340",
	publisher     = "{ACM}",
	title         = "{Customer lifetime value modeling and its use for customer retention planning}",
	year          = 2002,
}