@inproceedings{KDD-2007-Anderson,
	author        = "Chris Anderson",
	booktitle     = "{Proceedings of the 13th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1281192.1281193",
	isbn          = "978-1-59593-609-7",
	pages         = "1",
	publisher     = "{ACM}",
	title         = "{Calculating latent demand in the long tail}",
	year          = 2007,
}