@inproceedings{KDD-2011-Elder,
	author        = "John F. Elder IV",
	booktitle     = "{Proceedings of the 17th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2020408.2020544",
	isbn          = "978-1-4503-0813-7",
	pages         = "786",
	publisher     = "{ACM}",
	title         = "{Thriving as a data miner in the real world}",
	year          = 2011,
}