@inproceedings{KDD-2014-YuanWCMS,
	author        = "Shuai Yuan and Jun Wang and Bowei Chen and Peter Mason and Sam Seljan",
	booktitle     = "{Proceedings of the 20th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2623330.2623357",
	isbn          = "978-1-4503-2956-9",
	pages         = "1897--1906",
	publisher     = "{ACM}",
	title         = "{An empirical study of reserve price optimisation in real-time bidding}",
	year          = 2014,
}