@inproceedings{KDD-2016-Downs,
	author        = "Oliver Downs",
	booktitle     = "{Proceedings of the 22nd International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2939672.2945363",
	isbn          = "978-1-4503-4232-2",
	pages         = "405",
	publisher     = "{ACM}",
	title         = "{How Machine Learning has Finally Solved Wanamaker's Dilemma}",
	year          = 2016,
}