@inproceedings{KDD-2016-XuC,
	author        = "Ya Xu and Nanyu Chen",
	booktitle     = "{Proceedings of the 22nd International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2939672.2939703",
	isbn          = "978-1-4503-4232-2",
	pages         = "313--322",
	publisher     = "{ACM}",
	title         = "{Evaluating Mobile Apps with A/B and Quasi A/B Tests}",
	year          = 2016,
}