Bid Optimization by Multivariable Control in Display Advertising
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Xun Yang, Yasong Li, Hao Wang, Di Wu, Qing Tan, Jian Xu, Kun Gai
Bid Optimization by Multivariable Control in Display Advertising
KDD, 2019.

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@inproceedings{KDD-2019-YangLWWTXG,
	author        = "Xun Yang and Yasong Li and Hao Wang and Di Wu and Qing Tan and Jian Xu and Kun Gai",
	booktitle     = "{Proceedings of the 25th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/3292500.3330681",
	isbn          = "978-1-4503-6201-6",
	pages         = "1966--1974",
	publisher     = "{ACM}",
	title         = "{Bid Optimization by Multivariable Control in Display Advertising}",
	year          = 2019,
}

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